Sellers Guide

Things To Consider When Selling Your House

Why To Sell This Winter

If you’re trying to decide when to sell your house, there may not be a better time than this winter. Selling this season means you can take advantage of today’s strong sellers’ market when you make a move.

1. Win When You Sell

Right now, we’re still in a sellers’ market, which means conditions are very favorable for current homeowners looking for a change. If you sell now, data shows you can expect:

Your House Will Stand Out

While research from realtor.com indicates there are more sellers getting ready to list their homes this winter, there are still more buyers in the market than there are homes for sale. If you sell your house now, before more houses are listed, it will get more attention from serious buyers who are eager to find a home.

Your House Will Likely Get Multiple Offers

When supply is low and demand is high like it is now, buyers have to compete with each other for a limited number of homes for sale. The Realtors Confidence Index from the National Association of Realtors (NAR) shows sellers are getting an average of 3.6 offers in today’s market.

Your House Should Sell Quickly

According to the same report from NAR, homes are selling in a median of just 18 days. As a seller, that's great news for you if you’re looking for a quick process.

2. Win When You Move

In addition to these great perks, you’ll also win big on your next move if you sell now. CoreLogic reports homeowners gained an average of $51,500 in equity over the past year. This wealth boost is the result of buyer competition driving home prices up. You can leverage that equity to fuel a move, before mortgage rates and home prices climb more.

The longer you wait to make your move, the more it will cost you down the road. As mortgage rates rise, even modestly, it will impact your monthly payment when you purchase your next home. Waiting just a few months to move up could mean a long-term financial impact.

The good news is, today’s rates are still hovering in a historically low range. According to Doug Duncan, Senior VP and Chief Economist at Fannie Mae:

“Right now, we forecast mortgage rates to average 3.3 percent in 2022, which thought slightly higher than 2020 and 2021, by historical standards remains extremely low.”

Selling before rates climb higher means you can make your move and lock in a low rate on the mortgage for your next home. This helps you get more home for your money and keeps your payments down too. You have a fantastic opportunity to get ahead today.  

3. Home Prices Are Going Up

The recent surge in home prices is the result of more active buyers in the market than there are homes for sale. And although data indicates more listings are expected to be available for buyers this winter, the shortage of homes on the market won’t be solved overnight. Experts agree, prices will keep rising while demand is greater than supply. As Danielle Hale, Chief Economist at realtor.com, puts it:


“Home prices continue to rise due to a mismatch between supply and demand... This means that housing affordability will be an increasingly important consideration for buyers, but with rents rising by 13.6%, buying may be the relatively more affordable housing option for some.”


Making the decision to buy now gives you a chance to purchase your home before prices increase further, and take advantage of today’s affordability, which won’t last forever.

4. Rents Are Rising

Census data also shows the median monthly rent is rising year after year (see chart below):

To escape that cycle, consider purchasing a home so you can lock in your monthly mortgage payment and avoid future increases. Why pay more for less? Instead, invest in homeownership, which acts as forced savings that comes back to you in the form of equity, boosting your longterm wealth gain.

Expert Insights for Today’s Sellers

Real estate experts agree: sellers have a great opportunity in front of them this season. Here are some of the main reasons experts say you should consider selling your house this winter.

What Does the Future Hold for Home Prices?

According to the Home Price Insights Report from CoreLogic, nationwide, home prices increased by 18% over the last 12 months. Those rising home prices can spark many questions for potential homebuyers, like why are they climbing so quickly and how long can this last?

Where Will Home Values Go From Here?
The dramatic rise in home prices is a direct result of more buyers in the market (demand) than houses available for sale (supply). When demand is high and supply is low like it is right now, prices naturally rise.

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But today’s buyers are wondering what the future holds. Will prices continue to rise with time, or should you expect them to fall? To answer that question, let’s first look at a few terms you may be hearing right now.

• Appreciation is an increase in the value of an asset.
• Depreciation is a decrease in the value of an asset.
• Deceleration is when something happens at a slower pace.

It’s important to note home prices have increased, or appreciated, for nearly 10 years now. According to Greg McBride, Chief Financial Analyst at Bankrate, home prices are projected to continue increasing, too:
“… Waiting in expectation that prices will fall seems unlikely to pay off.” 

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A Look at Expert Projections

The chart below shows 2022 price forecasts from various industry experts. The average of these projections indicates 5.1% home price appreciation in 2022. While this isn’t the record-breaking rate of over 18% appreciation from the past year, it’s a continued increase, just at a slower pace. This means experts forecast a deceleration in prices, but not depreciation. So, home prices are projected to continue increasing next year, and that’s a direct result of low supply and high demand.

The good news for prospective buyers is you can rest assured your investment in your home will be an asset that increases in value over time, growing your net worth.

Sellers Have Incredible Leverage Today

With mortgage rates climbing and home prices rising, serious buyers are more motivated than ever to find a home sooner rather than later – and that’s good news for you as a seller.

What Does This Mean for Sellers Today?

With buyers eager to purchase, but so few homes available, sellers who list their houses now have a tremendous advantage – also known as leverage – when negotiating with buyers. That’s because, in today’s market, buyers want three things:

• To be the winning bid on their dream home
• To buy before mortgage rates rise
• To buy before prices go even higher

These three buyer needs give homeowners a leg up when selling their house.

Your Leverage Can Help You Negotiate Your Best Terms

You might already realize this advantage enables you to sell at a good price, but it also means you can negotiate the best contract terms to suit your needs.

And since demand is still high, there’s a good chance you’ll get offers from multiple buyers who are willing to compete for your house. When you do, look closely at each offer to make sure you understand all the unique terms and conditions before you make your decision.

An agent can help you determine which offer has the best perks for you. If you have questions about what’s ideal for your situation, lean on the experts. Real estate professionals have the right expertise, and they’re skilled negotiators in all stages of the sales process.

Take Advantage of This Opportunity and Sell Sooner Rather Than Later

This unique opportunity to capitalize on today’s low supply and high demand won’t last forever. That’s because recent data shows some initial inventory relief for buyers may be on its way. There are signs more sellers are about to enter the market. George Ratiu, Manager of Economic Research for realtor.com, says:

“Recent survey data suggests the majority of prospective sellers are actively preparing to enter the market this winter.”

For you, that means the longer you wait, the more options buyers will have to choose from, and the less leverage you’ll have when you sell.

The Non-Financial Benefits of Homeownership

There’s no denying the financial benefits of homeownership, but what’s often overlooked are the feelings of gratitude, security, pride, and comfort we get from owning a home. 

This year, those emotions are stronger than ever. We’ve lived through a time that has truly changed our needs and who we are, and as a result, homeownership has a whole new meaning for many of us. According to the 2021 State of the American Homeowner Report by Unison:

“Last year, staying home became a necessity and that caused many homeowners to have renewed gratitude for the roof over their head.”

  • 91% of homeowners say they feel secure, stable, or successful owning a home
  • 64% of American homeowners say living through a pandemic has made their home more important to them than ever
  • 83% of homeowners say their home has kept them safe during the COVID-19 pandemic

As we’ve learned throughout this health crisis, homeownership can provide the safety and security we crave in a time of uncertainty. That sense of connection and emotional stability genuinely reaches beyond just the financial aspect of owning a home.

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